Caramel - check. Peanuts - check. Milk Chocolate coating - check. Manlips!!?
I went across the street to watch the Super Bowl at a neighbor’s party. Since I really didn’t have a dog in the hunt, and it was a social occasion, I probably didn’t give the 2007 ads as much scrutiny as they deserved. One thing I do know - Snickers is America’s favorite gay bar.
I’d read a few things about the ad, but since we didn’t watch the game, we didn’t see it– until now. Mmm. I don’t know what to make of it, except that it is not a particularly smart, innovative or thoughtful 30 seconds. We guess they were going for humor, but wound up insulting both the straight and gay community. Strange way to try to sell a candy bar. I wouldn’t want them to fix my car either.
I’m notoriously slow to take things seriously, and all to quick to go for the cheap laugh, so there ya go.
I think folks have to be above being insulted by this (or any other) TV ad. But you’re right about the downright “strange” aspect. If it (Snickers) were an upstart product struggling for sight recognition, you might be able to rationalize the rashness of this ad. But this is a flagship product, and now they’ll have fundamentalist parents rifling through Halloween bags to throw them out.
And another thing you’ve got right - no caramel, or any other sticky substance, in my fuel injectors.